Make your Halifax business easier for AI search to understand and recommend.
Find you.Trust you.Choose you.
Halizona combines SEO, content, entity building, reviews, real-world evidence and digital PR to improve how businesses appear across Google and AI search.
Based in Halifax and working with businesses across West Yorkshire and nearby areas. Ring 01422 771606 if you would rather talk it through.
Nearly every Halifax business owner who asks us about AI search arrives with one of these four. Pick the closest and the page answers it properly before it says a word about Halizona.
An assistant has to understand a business before it can recommend one, so most of this work sits under Find you. The other two pillars feed it: the evidence a model cites is the evidence a customer checks, and a mention is only worth having if the click that follows lands somewhere convincing.
We make the plain facts about your business, what you do, where you work and for whom, consistent everywhere a model looks: your own site, your Google Business Profile, the directories and the pages that already rank for the searches Halifax customers type.
Named projects, photographs we took on site, reviews with real names on them and results written up with a number are what an assistant repeats when it explains why it picked you. We produce them as part of the job and put them where crawlers and customers both read.
A mention in an AI answer pays off when the person clicks through to a page that says the same thing and makes the next step obvious. Positioning, calls to action and lead tracking stay in line with what the answer promised, so you can see which enquiries the assistants are sending.
Two of these three are already recommended in AI answers. The first shows the search foundation the other two are built on.
Electrical contractor · Halifax · Brand, website, SEO, content
An average of around two organic leads a week for five years, roughly a 5:1 return on the investment.
Commercial brickwork · Brighouse · Search work since 2018
Top of Google for the brickwork searches that bring developer enquiries, and recommended by AI search when people put the question.
Gas engineer · Huddersfield · Website, positioning, SEO, AI search
Number one on Google for female gas engineer Huddersfield, and named in the AI answer.
“David created me a new website. He was easy to talk to and understood exactly what I wanted. I was very impressed with his knowledge and he was always on hand if I had any questions. I wouldn’t hesitate to recommend David and Halizona. Excellent service.”
Fay DolphinOwner, Dolphin Heating
“David created me a new website. He was easy to talk to and understood exactly what I wanted. I was very impressed with his knowledge and he was always on hand if I had any questions. I wouldn’t hesitate to recommend David and Halizona. Excellent service.”
“Halizona have done a great job on our recent website update, providing great support as well as excellent on-site video footage and social media posts. Highly recommend Dave and the team.”
“Absolutely sensational. The best there is, simple as that. We’ve used Halizona as basically our head of marketing for over 3 years now.”
“Brilliant, simple, clean. All the bits do what they’re supposed to. A great team, have used in the past, 10 years, and will continue to use again in the future.”
“Dave has provided a great service for our business as a main contractor, drone footage & marketing consultation. We’d highly recommend his services to others!”
“David has been brilliant to work with, assisting every step of the way and holding my hand when needed. Everything has run so smoothly under Halizona.”
Halizona is a marketing company in Halifax, West Yorkshire, helping established businesses get found by the right people, give them genuine reasons to trust them and win more of the work they want.
Websites, SEO, AI search, content, social media, photography, video and marketing strategy are all done here by the same people, which is why the evidence on a client’s site tends to be real: we were on the job with the camera.
Approaching 20 years of websites and digital marketing sit behind the advice on this page. Today Halizona works with businesses across West Yorkshire and nearby areas, including Halifax, Huddersfield, Bradford, Leeds, Keighley and Skipton.
Find you.Trust you.Choose you.
Help the right people find you. Give them genuine reasons to trust you. Make it easy for them to choose you.
GEO is generative engine optimisation (generative engine optimization in the American spelling): the work of making a business easy for AI systems such as Google’s AI Overviews, ChatGPT, Gemini and Perplexity to understand, trust and mention when someone asks them for a recommendation.
In practice it is strong SEO plus clear, consistent facts about the business, evidence a model can cite and mentions on sites other than your own. There is no separate trick behind it.
The foundations are the same and the finish is different. SEO earns a position on a results page. GEO earns a place inside an answer, and the systems writing those answers lean on the same well-structured pages, reviews and third-party mentions that rank in the first place, then add a preference for plain, specific, quotable facts.
A Halifax business with weak SEO will struggle with both. One with strong SEO usually needs a shorter list of additions than it fears.
Yes, within limits. We control what your own site says and how clearly it says it, we keep your business details consistent across Google, directories and social profiles, we produce the case studies and gather the reviews a model draws on, and we earn mentions on other sites. Those are the inputs the systems read.
We cannot control which platform a customer uses, how they phrase the question or what the answer looks like on a given day, and anyone who says otherwise is guessing.
No, and nobody honestly can. The answers are generated fresh each time from whatever the system retrieves, so the same question can produce different names on different days. What we can do is make sure every input the systems are known to use points at you, measure how often you appear for the questions that matter, and keep closing the gaps.
Ask the assistants the questions your customers would ask, such as who is a good commercial electrician in Halifax, then ask them about your business by name and see whether the services, the area and the contact details come back right. Use a fresh session so your own history does not colour the answer, and note which sources the answer cites.
Our AI visibility review does exactly that across the main platforms and writes down what came back.
Corrections to how you are described can show within weeks, because the assistants that search the live web pick up a changed page quickly. Being recommended for a competitive question takes longer, usually months, because it depends on rankings, reviews and mentions building up. We report on both as we go.
Google first, because AI Overviews and AI Mode sit on top of the searches Halifax customers already make and draw on your Google Business Profile and reviews for local questions. Then ChatGPT, which many people now use in place of a search engine, with Gemini, Perplexity and Copilot behind it. The same inputs feed all of them, which is the good news.
No. Halifax is home, so it is where we know the businesses and the ground best, and we work across West Yorkshire and nearby areas, including Huddersfield, Bradford, Leeds, Keighley and Skipton. Two of the three case studies on this page are in Brighouse and Huddersfield.
All of them, and the three businesses on this page show how far the work travels: RB Electrical is in Halifax itself, Bond Brickwork is a few miles down the road in Brighouse and Dolphin Heating is over the hill in Huddersfield. Halifax is home, so a site visit or a photography day is easy to arrange.
Most Halifax businesses we look at do not need more marketing for this. They need the things an assistant already reads, the website, the reviews, the case studies and the mentions elsewhere, to agree with each other.
Tell us the question a customer would put to an assistant to find a business like yours. We will show you what comes back today and where the gaps are.
